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After our initial brainstorming session, we will go through a series of questionnaires so we can learn the ins and outs of your brand. We want to know the who, what, where, when, and the why of your business. To get an idea of your visual likes and dislikes, we will ask you to contribute to a Pinterest board where you will collect images, fonts, colors, etc., so we can reference it when we are creating your branding guide. This step is the same whether we are creating a brand new website, fixing your current brand, creating a social media strategy, or whether we are only doing your copywriting. Collateral works a little differently. 

We will use everything we've created together up until this point to start creating. On our end, we have been tirelessly creating a market industry report to cross-reference your ideas and content to build a cohesive and responsive experience for both you and your clients/audience. 

We're finished! When we pass the baton over to you, not only will we walk you through your new  new, we will also train you and/or keep you updated on our strategy. We also will  answer any immediate questions and concerns. 

We do recommend signing up for one our website maintenance packages but we understand this may not always be an option. Websites, even if only informational in nature, do require constant attention. Not to fret, we are always available to answer questions you may have. If we're managing your digital marketing, you will hear from us once a month (or more if you prefer). 

Also known as the client homework. Client homework will be due before start date. We will set you up with an organized digital folder to upload all of your current copywriting, bios, pictures, or applicable content for your investment. During this step we will also be walking you through the admin specs of your site and/or social media or brand - your URL, your hosting site, your login information, etc.











let's look at our process

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The Webcraft Company is an agency focused on collaborating with you to build a web presence for your business, even if that means from the ground up. We’re engaged in every facet of online business development and marketing, including research, strategy, and maintenance. Visit our faqs page or book a discovery call now! 

UX/UI and Industry Focused. The industry your business or brand is in, is important for the strategy we use and for the UI/UX we implement. UX (user experience) first. UI (user interface), second. 

Creatively Data Driven. We extensively use whatever data we can get our hands on to make educated, informed decisions about your project with us, and simultaneously rely on our creative intuition. 

Focus Groups. Sometimes when we reach a certain point in any investment process, it makes sense to conduct a focus group. It is a qualitative research method that helps us get target audience opinions and attitudes about design. 


Your website is often the first interaction potential customers have with your business. Let's make sure you have a website that is visually appealing, easy to navigate, and informative. The Webcraft Company can help you build a web presence that accurately reflects your brand and drives results. 


Digital marketing is the overall effort of your online marketing. This includes Google search, social media and email marketing. The Webcraft Company helps your business set up a successful digital marketing campaign using any platform of your choice or you can take our word on what would work best for you and the industry you are in. No matter what combination of marketing services you choose. SEO + SMO + SEM best practices are always implemented.


We specialize in creating content of outstanding value that speaks to the people you can help the most. We rely on the pulling-power of advertising copy; writing result-oriented ad copy must appeal, entice, and convince consumers to take action through harnessing their most deepest feelings. At each level, the ad copywriting style needs to change. 


Who cares if your website is maintained? Search engines, hackers. customers. and you should too. A healthy website will continue to drive attention and customers to your business. We offer a variety of packages, integrations, and we cater the package to your businesses specific needs.


Brand collateral ranges from packaging and print to business cards and brochures – and is about getting your brand noticed and strengthening the bond between your company and your customers. Marketing collateral design is a very important element in the overall branding process and is essential to your company’s marketing communication plan


Your brand is the identity of your business - the vision, mission, values, and the long-term and short- term goals. A well generated brand not only allows you to charge more, it serves for your business to earn a larger share of your market, generate customer loyalty and distinguish your business from the competition.


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