top of page


At The Webcraft Co, we're the ultimate mix of data-driven strategists and creative visionaries. We're introverted and extroverted, summer and winter, fire and ice - we're the full moon to your new moon, offering both data-driven strategy and creative inspiration to help your brand shine in the digital realm. Whether you need a stunning website, killer content, or a powerful digital marketing campaign, our full-stack approach covers everything from website design and development to digital marketing and IT management. From planning and project management to organizational empathy, we've got you covered. And hey, we're not just for the established business or non-profit - we're here to help newbies, rebels, and trailblazers too.





Jessika has a bachelor's degree in early childhood education, bachelor's degree in accounting and finance, a master's degree in organizational leadership, an MBA in project management, and is a PhD doctoral candidate in organizational psychology.


She has been a ghostwriter/editor and an expert copywriter for over 15 years and has been a full-stack developer for over 10 years. She is also certified in Google Analytics IQ, Google AdSearch, and Inbound Marketing from HubSpot.


Her wide range of expertise puts her in a great position for running and managing a creative agency - she is creatively data-driven, keeps up with industry standards and secrets, and leads through education. 

Jessika Johns

The Approach

We approach all projects the same. It begins with an initial brainstorming session followed by a series of questionnaires to gain a thorough understanding of your brand. We want to know who you are, what you do, where you do it, when you do it, and most importantly, why you do it. This step is crucial as it helps us create a branding guide that aligns with your goals and values.

To get a sense of your visual preferences, we'll ask you to contribute to a Pinterest board where you can collect images, fonts, colors, and other design elements that inspire you. This approach is consistent across all our services, whether it's branding, social media strategy, or copywriting. Collateral, however, follows a different process. 

Once we have all the necessary information, we'll begin the design process. We'll use all the insights we've gained so far, and cross-reference your ideas with our market industry report to create a cohesive and responsive experience for your audience. If required, we may suggest a focus group to ensure we're on the right track.

We'll walk you through our designs and strategies, and answer any questions or concerns you may have. If you're signing up for our website maintenance package, we'll keep you updated with regular reports on your site's performance. For digital marketing, you'll hear from us once a month or more, depending on your preference.

Finally, we'll pass the baton over to you and train you on how to use your new brand or website effectively. We'll also keep you updated on our strategy and answer any immediate questions and concerns. While we recommend signing up for our maintenance packages, we understand this may not be feasible for everyone. Rest assured, we're always available to answer any questions you may have.

My Values 

Empathy & Execution

Empathy and executive are at the core of our values. We approach every project with a balance of emotional intelligence and strategic thinking, ensuring that we create solutions that not only meet the needs of our clients, but also resonate with their target audience.

People & Passion

At the heart of our company is a deep appreciation for people and their unique stories. We are driven by a shared passion for creativity and innovation, and we believe that our commitment to collaboration and excellence is what sets us apart in the industry.

Goals & Growth

We believe in setting and achieving goals that lead to sustained growth. We work collaboratively with our clients to develop customized strategies that align with their business objectives and drive meaningful results.

Innovation & Integrity

We constantly strive to push the boundaries of what's possible, while always maintaining the highest ethical standards in our work. We are committed to staying ahead of the curve by embracing new technologies and approaches, all while remaining true to our principles of honesty and transparency.

Commitment & Connection

We prioritize clear and effective communication with our clients, believing that strong connections lead to successful collaborations. We work to build meaningful relationships with our clients, seeking to understand their unique needs and goals to ensure we deliver tailored solutions that exceed expectations.

Creatively Data-Driven

We strongly believe in the power of creativity and data to drive results. Our team combines analytical thinking with a passion for innovative design, resulting in data-driven creative solutions that truly stand out. We use data to guide our decisions and creative solutions to ensure that every project we undertake delivers tangible and measurable results for our clients.


Arrow pointing right
bottom of page